Are you exercising your options about opening a gaming platform – poker or fantasy sports league, that are hot and happening these days? Knowing the difference between white label gaming and custom build platforms can help you make a solid business decision. In this article we will delve into both, exploring their features, advantages, and disadvantages and select which one suits would fit your long-term goals, based on which you can take a call.

What Is A White Label Gaming Platform?

A white label gaming platform is a pre-built software solution, developed by companies for specific purposes like gaming, billing, banking, e-comm etc, which can be launched quickly on a plug and play model. The client can customize it based on their requirements. It is a widely adopted practice in the gaming world. Operator’s license or lease the platform, customize branding foundations, such as logos and colours based on the client requirements with instant access to built-in games, integrating payment gateways, and compliance solutions.

It is considered the best for rapid market entry, especially for clients looking to breakthrough in the gaming world with minimal investments and reduced risks.

Advantages

• Quick launch (typically between 1-2 months), thereby allowing businesses to exploit opportunities rapidly.
• Lower initial investment cost than building from the scratch all by themselves
• No need for a special IT team, the provider can handle it all themselves
• Chance to try out a tested infrastructure with solid, game library, and backend modules.
• Licensing and regulation take care by the operator
• A large number of companies offering these ready-made products re-engineer technology services and implement premium architectures based on the client needs.

Limitations

• Some of this software might lack customization-platform features that the clients want, UI/UX, choice of games as they are largely confined within their own gaming ecosystem
• You do not get to own the model, you have just subscribed to the product, and you act within limits of the provider.
• Recurring charges which may occur typically through monthly revenue share may affect long-term profitability
• The scalability of the platform is limited as it is built on the business priorities of the provider.

What Are Custom Build Platforms?

Custom build gaming platforms are software solutions developed in-house that are in alignment with your business objectives. You get Complete ownership, with which comes the creative freedom.

It is ideal for established players with larger ambitions and deep pockets

Provides a unique brand presence in the market and player experience.

Advantages

• You get complete ownership of design, features, analytics, user interface, and all types of integrations.
• Constructed with a long-term objective with increased scalability.
• It can incorporate niche games, localized themes, unique UI/UX features, sophisticated payment systems, special functions, and features for segmentation.
• No need for recurring fees, as the platform is yours truly.

Limitations

• Very expensive. You will have to spend anywhere between $100,000 -500,000 to build them with the features you want.
• Takes a significant amount of time, usually more than a year for development and integration before you go live
• Requires good technical minds hard to find in the market, continuous platform development, and compliance standards.
• Untested, so the element of risk is more

Scalability – White Label or Custom Build?

White label solutions are built based on the provider’s infrastructure capabilities. On the other hand, Custom build platforms are designed to handle big user bases – and can be modified/extended with new technologies based on the market demands

Difference between White Label Software and Custom Platform

How Do You Choose between White-Label or White-label?

Go White Label:

When there is a need to penetrate the market quickly with low cost. Best for new brands that want to build a user base with limited technical talent in-house

Go Custom Build:

When you have a deep pocket, desire full control, and want to build something unique and scalable for your users.

Favoured by technocrats with years of experience and for those who desire to have

Expert Opinion – What Do Industry Leaders Say?

Technical experts affirm that white-label is the way normally good for companies when time and cost are paramount considerations. Also, most of them come with all features, gaming companies, typically, poker or fantasy sports need and offer a seamless experience.

However, they also opine custom solutions can work best with businesses that are willing to invest in long-term brand building and technological innovation. White labels should be used by businesses that are on budget, whereas visionaries with a long-term goal will prefer a custom platform.

How can Gamiotech help you with their white-label solutions?

When it comes to selecting a white-label provider, it is vital that you choose an experienced White Label Gaming provider. Gamiotech has implemented white label software for popular companies like Jio, SonyLiv, and XTZ Gaming, emerging as a trustworthy vendor. Our white-label solutions come with a robust infrastructure, quick onboarding and are open to branding. Our years of experience in launching various poker and fantasy sports with regulatory-ready features (KYC), autoscaling backends, admin consoles, give us an edge over our competitors. You can always reach out to us for any gaming software-requirements. 

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